Showing posts with label website. Show all posts
Showing posts with label website. Show all posts
Aug 4, 2010
Mar 28, 2010
Posted by Sandra Hanchard March 22, 2010
Earlier this month, Commonwealth Bank in conjunction with the University of Canberra launched Viewpoint - a report on the economic vitality of Australia. The report found that Gen Ys' spending habits were surprisingly resilient to the Global Financial Crisis - “Gen Y’s spending increased 6.2 per cent in 2009, despite earnings growing only 2.5 per cent and job losses in the age group rising 13.6 per cent.”
This insight corresponds broadly to a finding from our recent study on the “New vs. Returning” visitors to Shopping and Classifieds – Appliances and Electronics websites in the lead up to Christmas last year. Interestingly, 18-24 year olds were 44% more likely than the online average to be returning visitors to Appliances and Electronics websites in November 2009. Even though Gen Ys were amongst the hardest hit group by economic pressures, they were still the most engaged online researchers in one of the most popular online retail categories last year.
In comparison, users over 55 were the least likely to return to Appliances and Electronics websites. Given that 55+ users have high purchasing power, and are becoming a larger segment with Australia’s ageing population, retailers should be stepping up their efforts to market to this group and create compelling content that invites repeat visits.
We also looked at the broader Lifestyle Mosaic Groups and found that “Learners and Earners (students) and “Pushing the Boundaries” (young families) were the two household groups most likely to have repeat visits to Appliances and Electronics sites in November 2009. The strength of repeat visits by young families, in addition to students, suggests that households with tight disposable incomes may also be engaging in higher than usual comparison shopping activity.
Jan 20, 2010
Website Cloning is not new thing for us, we have seen many website clones become visible after original concept becomes popular. ne of the most popular trends on the web today is something called "Micro-Blogging". Made famous by Twitter.com, Micro-blogging is the best and most simple solution to answering the everyday question, "What are you doing?".
Many people are trying to create Twitter clone websites. I have seen people asking on forums and websites for Twitter clone scripts. in this post we roundups the 8 best and free Open Source Twitter clone scripts build your owner micro blogging platform.
1. Laconica twitter clone | Demo | Download
Many people are trying to create Twitter clone websites. I have seen people asking on forums and websites for Twitter clone scripts. in this post we roundups the 8 best and free Open Source Twitter clone scripts build your owner micro blogging platform.
1. Laconica twitter clone | Demo | Download
Laconica is a open source twitter clone. It's not full published yet but it will work like twitter and you're able to run it on your own site. There's already a version running: http://identi.ca/
JaikuEngine is a social microblogging platform that runs on AppEngine. JaikuEngine powers Jaiku.com. For the mobile client source, see: Jaiku Mobile client
Pagecookery Microblog tag and list of Pagecookery Microblog sites.
Your business needs a private twitter. You can add several twitters account and use this twitter as a buckup of all your twitter accounts, and as a private twitter for all the members of your business. Sometimes you wont show all the things you are doing.
Ruby on Rails Open Source Twitter Clone Script. This is a group chat social network application. You can start conversations and connect wih other users while discussing it. It is possible to make a conversation read-only for presenting a content too.
Floopo enables to to create a micro blog (or what some would call a twitter clone) in just minutes. It comes with all the features you would expect but also includes some very cool features. For more details on the full list of feature see Micro blog features.
Sweetter is an opensource Twitter-like service (or Twitter clone, might better describe the service). It’s microblogging combined with Pligg style voting. So you can write whatever you want—about that pie you ate, or about a new site you found—however, if the crowd doesn’t like your posts, you can lose karma points.
Dec 6, 2009
I read a very interesting thought from Anne Carelli, Digital Communications Manager for Coke. She said:"Several years ago, Coke realized that Coke.com is not their home page - it is Google.com, digg.com and YouTube. Take the time to keep abreast of what is showing up for your brand in these new social sites and search engines."
When it comes to search marketing and Internet marketing historically there has been a heavy concentration on the home page. Elements that are obsessed over are the content, the look, the feel, the navigation, the calls to action and so much more.
So many factors go into the creation of that perfect ‘front door' to your site that many companies forget that visitors don't always enter through the front. Search engines have given your prospect the power to find your site based on what keywords you're optimized for or based on what social channels you take part in.
Though Coke has buzz, human capital, and financial resources way beyond many people reading this blog, the concepts behind their strategy are spot on. Here are some helpful hints that come from Ms. Carelli via the Bulldog Reporter's Sally Falkow.
Coke's social media strategy revolves around 4Rs
- Review - Listen to what's being said
- Respond - What to respond to and who should respond. Be accurate and transparent.
- Record - Create more compelling video content. People are 7 - 10 times more likely to click on a video than text.
- Redirect - Search and SEO are very important. Make sure the right content is found when people search. User generated content is getting more search attention.
In addition, Carelli said that if she had another $500,000 to spend in Internet marketing she would spend it in SEO and video. What? Your budget isn't like that? Well, here's the good news: it doesn't take $500,000 to create remarkable content for your blog, monitor the conversation people are having about your brand, build a brand presence in social media, create meaningful videos for your potential customers, and optimize all the landing pages on your site.
You can invest another valuable resource to this effort: more time. Once again it's easy to say but if you want results from the search engines it requires a lot of sweat equity.
You need to concentrate on the many home pages you have. Truly optimizing every internal page on your site for important keywords can get found by search engines indexing your site. Search engines will then point the visitor to the exact point in your site that answers their question thus creating a higher likelihood of conversion.
What do you do that is a big brand ‘tactic' like Coke but brings you success where it matters to you: your bottom line? Share your success with us. Remember that all boats rise with a rising tide.
ClickTale is set to launch yet another product in their comprehensive analytics suite: Mouse Move Heatmaps. CEO Tal Schwartz believes these heatmaps will become the definitive method for conducting accurate eye-tracking on a massive scale and at a fraction of the cost.
By aggregating the mouse movements of hundreds visitors to your site, ClickTale created a comprehensive, visual representation of what your visitors are looking at and focusing on within your page. This is supported by independent research that has shown an 86% correlation between mouse and eye movements.
By aggregating the mouse movements of hundreds visitors to your site, ClickTale created a comprehensive, visual representation of what your visitors are looking at and focusing on within your page. This is supported by independent research that has shown an 86% correlation between mouse and eye movements.
Want More Internet Marketing Insight? Follow Manoj on Twitter!
Subscribe to:
Posts (Atom)
