Email marketing campaigns are essential elements of every online marketing strategy. We communicate and build relationships with customers. To build, execute, and maintain effective email marketing campaigns, you must pay close attention to your audience, the message, and avoid the common mistakes. Marketo provides you 10 tips for successful email marketing campaigns.
1. Use email campaigns as a dialogueMany marketers follow the “batch and blast” method of email campaigns. This achieves the objective of sending out email, but it often does not begin a dialogue with your audience. Look to extend the conversation by listening, adding relevant value, and engaging prospects with meaningful communication via email marketing campaigns. Ask for their participation and always include social share buttons to encourage your audience to continue the conversation on social channels.
2. Evolve past click through rates
Standard metrics are important, but evolve beyond just statistics by exploring all the information available. Pay attention to things like where prospects went on the web site, number of visits, visit frequency, social sharing, and how you can segment them based on their behaviors. You want to make sure you are measuring engagement in addition to traditional metrics.