It now requires more than 22.4 million fans to be part of the exclusive Top 50 brands on Facebook. The Top 25 did not see much change in rank from our April list, aside from Subway bumping Victoria’s Secret down one spot to #20.
Fast Moving Facebook Brand Pages
Samsung Mobile jumps up 7 spots to #19, gaining more than 2.16 million fans to do so. All posts this month revolved around the Galaxy S4 with a heavy emphasis on being at the Cannes Film Festival in May. Engagement, on a number of these posts, appears to be very high.
Pepsi makes a much more impressive leap, gaining 7.14 million fans this month for a 73% fan base increase. The rise could be attributed to the possibility of winning Beyonce concert tickets, although the trend in new fans gained relative to 'People Talking About This' seems to suggest use of a tool used to generate reach.
The award for Unsung Hero this month goes to Snickers, gaining 3.9 million fans for a 66.4% increase in fan growth over the previous month. The trend experienced by Snickers this month, however, indicates use of a fan buy likely tied to the brand's release of its new Snickers Bites. Notice the extreme plateau created in mid May.
Fastest Growing Branded Facebook Pages
The fastest growing pages this month are:
- Pepsi up 52 spots to #34 – grew 73%
- Samsung Mobile up 7 spots to #25 – grew 12%
- Sprite up 3 spots to #48 – grew 7%
- Dove up 1 spot to #43 (still moving up after last months jump) – grew 5%
Biggest Losers
The pages that fell the most in the Top 50 this month include:
- Down 4 spots: Zara
- Down 3 spots: Google Chrome
- Down 2 spots: Burberry, H7M, National Geographic, Louis Vuitton, Adidas
Top 50 Branded Fan Pages, May 2013
| Current Rank (05/28/2013) | Rank by Fan Count (04/29/2013) | Change in Rank | Fans As of 04/29/2013 | Fans As of 05/28/2013 | % increase | |
|---|---|---|---|---|---|---|
| 1 | 1 | 0 | 91,399,236 | 92,124,079 | 1% | |
| 2 | YouTube | 2 | 0 | 74,028,212 | 74,624,011 | 1% |
| 3 | Coca-Cola | 3 | 0 | 64,157,798 | 65,922,988 | 3% |
| 4 | MTV | 4 | 0 | 44,796,971 | 45,242,149 | 1% |
| 5 | Disney | 5 | 0 | 43,951,366 | 44,265,368 | 1% |
| 6 | Red Bull | 6 | 0 | 37,615,203 | 38,179,557 | 2% |
| 7 | Converse | 7 | 0 | 36,376,963 | 36,547,717 | 0% |
| 8 | Starbucks | 8 | 0 | 34,409,187 | 34,557,538 | 0% |
| 9 | Oreo | 9 | 0 | 33,201,004 | 33,397,314 | 1% |
| 10 | Playstation | 10 | 0 | 32,216,838 | 32,672,983 | 1% |
| 11 | Walmart | 11 | 0 | 28,759,369 | 29,517,074 | 3% |
| 12 | McDonalds | 12 | 0 | 28,419,995 | 28,725,006 | 1% |
| 13 | Blackberry | 13 | 0 | 26,911,560 | 27,768,252 | 3% |
| 14 | iTunes | 14 | 0 | 26,251,723 | 26,475,765 | 1% |
| 15 | Skype | 15 | 0 | 25,478,656 | 26,068,458 | 2% |
| 16 | Skittles | 16 | 0 | 25,241,177 | 25,331,484 | 0% |
| 17 | Pringles | 17 | 0 | 23,561,615 | 24,519,821 | 4% |
| 18 | Monster Energy | 18 | 0 | 22,916,409 | 23,039,459 | 1% |
| 19 | Samsung Mobile USA | 19 | 0 | 22,688,021 | 22,980,716 | 1% |
| 20 | Subway | 21 | 1 | 22,010,453 | 22,445,658 | 2% |
| 21 | Victoria's Secret | 20 | -1 | 22,216,072 | 22,403,127 | 1% |
| 22 | Target | 22 | 0 | 21,847,354 | 21,853,709 | 0% |
| 23 | Xbox | 23 | 0 | 21,469,121 | 21,707,290 | 1% |
| 24 | adidas Originals | 24 | 0 | 20,177,438 | 20,376,228 | 1% |
| Current Rank (05/28/2013) | Rank by Fan Count (04/29/2013) | Change in Rank | Fans As of 04/29/2013 | Fans As of 05/28/2013 | % increase | |
| 25 | Samsung Mobile | 32 | 7 | 17,575,050 | 19,740,512 | 12% |
| 26 | Intel | 25 | -1 | 18,915,833 | 19,637,741 | 4% |
| 27 | Cartoon Network | 27 | 0 | 18,280,137 | 18,701,842 | 2% |
| 28 | Nike Football | 28 | 0 | 18,161,229 | 18,647,410 | 3% |
| 29 | amazon | 29 | 0 | 18,115,658 | 18,567,358 | 2% |
| 30 | Zara | 26 | -4 | 18,317,608 | 18,499,161 | 1% |
| 31 | Levi's | 30 | -1 | 17,903,711 | 18,186,840 | 2% |
| 32 | Ferrero Rocher | 31 | -1 | 17,827,696 | 17,911,536 | 0% |
| 33 | Nutella | 33 | 0 | 17,344,237 | 17,392,295 | 0% |
| 34 | Pepsi | 86 | 52 | 9,727,022 | 16,867,192 | 73% |
| 35 | Disneyland | 34 | -1 | 16,555,627 | 16,707,428 | 1% |
| 36 | Windows Live Messenger | 35 | -1 | 16,510,851 | 16,514,792 | 0% |
| 37 | Kit Kat | 36 | -1 | 15,367,833 | 15,891,853 | 3% |
| 38 | Mozilla Firefox | 39 | 1 | 15,146,427 | 15,431,327 | 2% |
| 39 | Dr. Pepper | 38 | -1 | 15,193,018 | 15,367,187 | 1% |
| 40 | Google Chrome | 37 | -3 | 15,215,641 | 15,331,389 | 1% |
| 41 | Discovery Channel | 41 | 0 | 15,049,241 | 15,298,982 | 2% |
| 42 | Burberry | 40 | -2 | 15,113,897 | 15,178,371 | 0% |
| 43 | Dove | 44 | 1 | 14,233,781 | 14,906,857 | 5% |
| 44 | H&M | 42 | -2 | 14,562,895 | 14,837,136 | 2% |
| 45 | National Geographic | 43 | -2 | 14,449,614 | 14,670,513 | 2% |
| 46 | Nickelodeon | 45 | -1 | 14,205,438 | 14,556,482 | 2% |
| 47 | History | 46 | -1 | 13,918,573 | 14,108,445 | 1% |
| 48 | Sprite | 51 | 3 | 13,090,176 | 14,018,497 | 7% |
| 49 | Louis Vuitton | 47 | -2 | 13,483,418 | 13,843,748 | 3% |
| 50 | Adidas | 48 | -2 | 13,360,274 | 13,652,519 | 2% |
