The visualization of social networking

This is a short clip that describes the integration processing.
How do you make sense?
So simple, so short, but ...

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win-win situation is not enough: new www model

Today, many people think about win-win situation. However, when I discuss with our friends about "How could we development a small social networks",  I found that wasn't enough.  We must be recognized the role and  impacts of customer/audience and that's growing up. Please, think and care our customers.

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The evolution of Marketing Communication

Created by Hai Le

This is my 3|C model.

Today, marketing 2.0 likes a circle in which it have three components (Corporation, Channels, and Customer).
First, It's not like a separate marketing campaigns. Marketing 2.0 is the continuous processing where marketer must keep track everything on real-time. The marketers have role as a stock brokers. They spent a lot of time for monitor the marketing and they try to understand and forecast the market.
Second, audiences will not passive anymore. Audiences can choose a contents that they need and want. They also is the decision maker that content's good or bad. For example, social bookmarking is the where user evaluation the contents. Hence, marketers can't use push strategy anymore. 
Third, two-way communication is the serious requirement. 
Fourth, the relationship between corporation and customer will be more strength. That's the effect of two-way and real-time communication. 

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Social Technographics: Conversationalists get onto the ladder

by Josh Bernoff

Two and a half years ago, Charlene Li and I introduced Social Technographics, a way to analyze your market's social technology behavior. Social Technographics was carefully constructed, not as a segmentation, but as a profile (that is, the groups overlap). That's because the actual data told me that people participate in multiple behaviors, and not everyone at a higher level on the ladder actually does everything in the lower rungs.

Well, it worked. Despite the rapid pace of technology adoption, the rungs on the ladder have shown steady growth, with some (like Joiners) growing faster than others (like Creators). We have analyzed data for 13 countries, for business buyers, and even for voters. My colleagues and I have done profiles for over a hundred clients, profiling Walmart shoppers, non-profit donors, and doctors.

In all that time, only one thing has been bugging me: there was no place for Twitter.

We fixed that today.

As you can see from the graphic, we added a new rung, "Conversationalists". Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually more prevalent than tweeting). And second, we include only people who update at least weekly, since anything less than this isn't much of a conversation.

Conversationalists intrigue me. They're 56% female, more than any other group in the ladder. While they're among the youngest of the groups, 70% are still 30 and up.

The data from this survey continues the trends from the last two years -- Spectators are maxing out at around 70%, Joiners are still growing rapidly, and Creators are still growing slowly.

As in any social environment, people have found lots of uses for this data, some of which make sense to me, and some which don't. Here are three ways you can use it:

1. Convince your boss this stuff is for real, and that if you haven't jumped on it, you're late.

2. Profile your customer base, and see what they're ready for, before planning a project to reach out to them. (After all, People is the first step in the POST process.)

3. Segment your audience; build different strategies for different segments. (Social is so prevalent now that a single approach for your company is probably too broad.)

How will you use it?

Note: For Forrester clients, full access to the research is available here.

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A New Age for Social Media Marketing

by  Brian Solis
 
In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution.
As MarketingSherpa observes, “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.”
It’s a powerful prediction and it’s one that I also believe. This is your year to excel, teach, and create your own destiny.
To document the evolution in maturation of new media marketing, MarketingSherpa published its 2010 Social Media Marketing Benchmark Report. The undercurrent of the report is rooted in the shift from hype to methodology, observing that many marketers jumped on board Twitter, Facebook, blogs, and other social media platforms without a plan for defining, achieving, or measuring success. The general reaction of the more than 2,300 marketers who participated in the report was that current social media tactics were counter-intuitive to proven marketing principles.
This is why I believe that business success stories shared to date were wonderful to read, but they didn’t necessarily serve as a framework for my work. Too many assumptions have been made and business considerations compromised while they learned how to embrace and employ new media in a very public spotlight.
In the report, MarketingSherpa condenses the ten stages of social media marketing to three phases of maturation:
R.O.A.D.
Research – Monitor target audiences about brands and competition
Objectives – Define objectives with target audiences and social metrics
Actions – Create a social marketing strategy with a definitive plan of action
Devices – Deploy social platforms based on audience, objectives and strategy

Phase I: Trial – no process is used and social platforms are implemented first.
Phase II: Transition – an informal process is used and performed randomly.
Phase III: Strategic – a formal process is used and performed routinely.
I believe to the contrary however. The maturation process of social media enlightenment and mastery is far more sophisticated and incremental. In my experiences, I’ve documented on average ten stages, and in some cases several more – not including the realization of resource costs per engagement and instance. For example, many organizations can assess the cost per tweet, blog post, response, and their impact on achieving objectives. Perhaps that level of social prowess will reside in the 2011 Benchmark Report.

MarketingSherpa asks in which phase of marketing maturity is your organization. With maturity, strategy and effectiveness ensue. Assessing the average of all elements, 40% of organizations reside in the Transition Phase, 66% are experimenting within the Trial Phase, and 23% are advancing, learning and adapting towards the Strategic Phase.
When reviewing the total responses, MarketingSherpa learned that those organizations in the Trial Phase were mostly focused on Devices (Social Media Platforms). Research becomes the catalyst for evolving to the Transition Phase. And as we’ve always learned, actions speak louder than words, and it is Action that catapults brands into the Strategic Phase.

A pattern which started to take shape in early 2009 continues into 2010 – Social Media defies economic concerns.
Leading the way, retail and ecommerce will increase budgets by upwards of 79%. Publishing/Media appear to finally grasp that the statusphere holds the key towards future engagement and earned relevance, following in second with an increased social spend of 63%. Computer hardware/software, business and consumer services, and manufacturing/packaged goods follow closely with 55%, 54%, and 53% respectively. Travel/leisure and education are also investing in social media marketing with budget allocation rising to 52% and 43%.
Money doesn’t grow on tweets.
One of the interesting aspects of social media is that budget isn’t necessarily created entirely to support it. Money is redistributed from other projects. The report, which I don’t have full access to, shares the responses from marketers…I would love to read it. In my experience, money has moved mostly away from traditional advertising, interactive, and also traditional PR to help spark new social programs and teams. As referenced earlier, human resources (cost of labor) accounts for most of the expenditures as social media marketers are leveraging free tools and services to engage. According to the data, MarketingSherpa estimates that 60% of social marketing is allocated towards the human factor and 20% will go towards outside agencies and consultancies to help with social endeavors.

Metrics will become instrumental in assessing budget allocation for 2011 – whether it’s a fiscal or calendar year. It is a quest for meaningful metrics that inspire more accurate and beneficial programs that introduce business acumen into new media.
Respondents were asked to align business and social objectives with corresponding metrics.
At the top of the list, increased Web Traffic led the way across each phase. However, if you follow a stricter regiment for social media orientation and practice, Web traffic is among the easier elements to measure and honestly, increase. It is this revelation that leads to the creation of a strategic path and experience – usually resulting in the remodeling of the online corporate presence.
In second, lead generation was followed by increased sales revenue in third. Expect to see those metrics increase with the sophistication level of practitioners. In fact, you could also bet that product/brand reputation and stature, reduced costs in customer acquisition and retention, and improved customer support will rank at the top as well…instead, the early phases of indoctrination place these towards the bottom of this in terms of importance.

MarketingSherpa visualized the resource investment social media tactics that reflected effort required versus effectiveness. Of course most erred on programs that lowered the barrier to entry and ongoing activity including email, social media news releases, Microblogging (most likely Twitter), social networking, and content sharing (read: uploading, not promoting). However, in social media, your returns are representative of your investment and cultivation and bankable in the form of connections and earned authority. As such, on the opposite end of the Social Marketing Tactics, SEO and Social Media Optimization (SMO), Blogging, and Blogger Relations indeed required the greatest amount of effort, but also delivered the greatest returns.

Influence is tiered and conversations are distributed. Decisions are guided by the information and insight available to those seeking it where they choose to search and ask. One of the least discussed aspects of social media in any study is the point of enlightenment when an organization realizes that it must socialize at multiple levels, from marketing to service to HR to product/service and everything in between. We are ambassadors not only for the brand we represent but also the value proposition and the benefits we offer and how they apply to the set of circumstances and hurdles that surround each community of nicheworks.
MarketingSherpa revealed that independent voices are among the most trusted voices across blogs, boards/forums, microblogs, and wikis. However, to earn a trusted voice within any community, intelligent, thoughtful, and genuine insight and expertise is the minimum investment required. Earning trust and establishing authority are among the goals in any social program.
In Social Media, we earn the prominence and relationships we deserve.

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The Internet Marketing Tree

The Internet Marketing Tree

The Genesis

As a web designer and internet marketing professional, I have always searched for ways to better understand and explain my industry as it constantly grows and changes. With so many terms, technologies and tactics to keep track of, I had always looked for simpler, better ways to depict the core principals, the many opportunities and show how they all fit together in a way that was digestible to my clients.

The Tree Of Internet Life

I find the tree provides a perfect metaphor because it not only provides the room to show all the components and possibilities, but it demonstrates the priority and order I feel is crucial to internet marketing done right.

 Deep Roots

First, planting strong, deep roots in the form of research, strategy, branding and content. It is tempting to jump ahead to the design and development phases of projects, but like a tree that has a weak root structure, your marketing will not stand without a solid foundation to support it.

Sturdy Trunk

The roots support a sturdy trunk made up of good web design and development. Just as a tree grows bigger and thicker over time, your website and web presence should be set up to do the same. The trunk is the core of the tree, just like a good website should be the core your company’s marketing.

Sprawling Branches

The branches of the tree are a perfect symbol for the tremendous range of opportunities that exist for you to promote and advertise yourself. From Search Engine Marketing to Social Media Marketing, from Email to Online PR, etc., there is an ever growing number of categories and subcategories of promotional channels to exploit. But the important thing to understand is how they should grow out of a common strategy and how they should feed back into your marketing core, namely your website.

Your Tree, Your Forest

A tree thrives by drawing in rain and sunshine, growing bigger and bigger to take up more space, expanding upward and outward to block out competing vegetation and ensuring it’s long life. You have the choice - are you going to plant a mighty oak or settle for a fledgling bush?

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The Social Media Ecosystem ver. 2.0 at Barcampsaigon

The Social media ecosystem systematized social media concepts before. It likes a principles of marketing book in which many researchers can contribute together.

Social Media Ecosystem 2.0

View more documents from Hai Le.

Many people's talking about social media. However, social media still on the chaos era. Therefore, we have so many

• Definitions
• Concepts
• Models

Other hand, concepts before had limited such as "What is the relationship between social media netwoks?"

I were confused and my question is "Can I systematize or summarize them together?"

Now, I found a answer for myself and it called a social media ecosystem and I want to share and discuss with others.

My concept like a lake ecosystem because I think that it has same characteristics.

First, I assumed that each social media network user is a drop of water

Are you adding a note or a person?

Here's the main concept. 

This concept divided into three section. 

• First section is PEST factors (political, economic, social, technology), it's external part, However, it's very important. For example, China's government banned facebook sites. Japanese culture is other example. 

• Why mixi.jp is the best social network on Japan (by invitation only)
  
• Why myspace lose on Japan (by register)
•  Think about its.
  

• Second section's infrastructure, it's network in which computers, mobile, routers, server ... can connect together. 

strong infrastructure, strong the foundation of a social media network

• Third section's content and participation. I followed Charlene Li, participators categorized into six types. I don't use ladder for visualization, it divided into 6 deep level on the lake. At deepest level, creator and critics are target of every marketer. However, it's difficult because it's too deep and we can't understand their mind or the limitation of resources (capital, hr, technology...)
  

Each social media networks has different points

Social media ecosystem application for marketing

How to influence your target

I also think about the trend of social media networks. It's open world where every sites can connect together by api standards. It called a "Canal"

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