My English version of the top ten most-followed users of each platform:
Followers | Followers | |||
1 | Ashton Kutcher (actor) | 4,715,383 | Yao Chen (actress) | 1,342,776 |
2 | Britney Spears (singer) | 4,651,180 | Zhao Wei (actress) | 1,139,814 |
3 | Ellen DeGeneres (TV personality) | 4,443,322 | Li Kaifu (businessman) | 919,420 |
4 | Barack Obama (politician) | 3,553,908 | Huang Jianxiang (sport pundit) | 880,493 |
5 | Lady Gaga (singer) | 3,434,718 | Li Bingbing (actress) | 845,086 |
6 | Oprah Winfrey (TV personality) | 3,346,574 | Zhou Libo (comedian) | 806,636 |
7 | Kim Kardashian (model, etc.) | 3,282,837 | Pan Shiyi (businessman) | 777,971 |
8 | John Mayer (musician) | 3,183,439 | Chen Kun (actor) | 682,914 |
9 | Twitter (official feed) | 3,072,528 | Zhou Bichang (singer) | 658,133 |
10 | Ryan Seacrest (TV personality) | 3,053,883 | Yu Minggong (businessman) | 653,558 |
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Liu’s observations:
1. TV/film/pop stars are the most popular users on both platforms: Twitter has eight actors, singers, etc. in its top ten; Weibo has seven.
2. Weibo is used far less as a political platform. Unlike with Twitter, says Liu, there are hardly any politicians in Weibo’s top hundred users, let along the top ten.
3. Businesspeople on Weibo are as popular as TV/film/pop stars on Weibo. In Twitter’s top ten there is not one business person; in Weibo’s there are three: former Google China boss Li Kaifu,SOHO boss Pan Shiyi, and New Oriental founder Yu Minhong. Because China’s economy is developing rapidly, says Liu, successful businesspeople are seen more like celebrities.
4. Official feeds on both platforms are very widely followed. Twitter’s official feed ranks ninth with over 3 million followers; Weibo’s official feed has over two million followers. Although this would rank it at number one, Sina have kept its official feed off the ranking.
5. Latecomers have advantages over firstmovers. Twitter, which has been running for 48 months, has a total of 36 million people following the top ten users; Weibo, which has been running for just 8 months, already has around 8.5 million people following its top ten.