Dec 7, 2009

AT&T Advertising: Holiday Device TV Piano

This spot showcases AT&Ts holiday touchscreen devices. The spot opens with a concert pianist playing a classic Beethoven piece on a piano made of Samsung Flight and Mythic touchscreens. As the keys are touched, the phones illuminate to showcase various features and applications of the phones. Among some of the applications featured are: SocialNet (Facebook, Twitter), eBay, Tetris, MyCast, As the music tempo picks up and the energy level increases considerably, we see the pianist rapidly engage with the phones and apps, highlighting that when your touchscreen runs on the nations fastest 3G network, the difference can bedramatic. This spot is tagged with the Flight and the Mythic and promotes the buy one get one free offer on Samsung touchscreens.


Advertising Agency: BBDO, USA
SVP, Creative Directors: Darren Wright, David Skinner
Senior Art Director: Michael Bae
Senior Copywriter: Ashton Rose
Agency Producers: Becky Burkhard, Bob Emerson
Senior Account Executive: Kitsy Fischer
Director: Shilo
Production Company: Shilo
Creative Director: Andre Stringer
Associate Creative Director: Cassidy Gearhart
Lead CG Artist: Christopher Fung
Director of Photography: Max Goldman
3D Lighter: Craig Kohlmeyer, Christopher Fung
3D Modeling: Youngmin Kim
3D Previs: Richard Cayton
Compositing: Dorian West, Christopher Fung, Cassidy Gearhart, Shiouwen Hong, Helen Kim
2D Animation: Shiouwen Hong
3D Tracking: Eric Epstein, Matt Broeska, Emily Meger
Roto: Jihyae Ham, Adriana Vallejo
Editors: Nate Caswell, Cassidy Gearhart
Line Producer: Chris Palladino
Production Coordinator: Damon Smith
Production Manager: Rob Smyth
Executive Producer: Tracy Chandler
Post Producer: Amy Fahl
Sound Design & Music Company: Mophonics
Final Mix Company: Sonic Union
Mixer: Mike Marinelli
Talent: Kwan Yi