Although many businesses are starting to embrace social services and networks to connect with potential customers, such tools are still by and large built for end users, not for businesses. That can make managing multiple social media accounts, moderating comments and scheduling posts difficult.
Syncapse launched its SocialTALK social media workflow tool this week, which is designed to help companies control their presence on different platforms, as well as monitor feedback.
Social management tools are slowly starting to become more relevant. ContexOptional, Vitrue SRM and Salesforce.com are all targeting this space in various ways. SocialTALK’s approach to it is to plug into various platforms that can all be managed from one dashboard.
Check out this video:
Right now SocialTALK supports Twitter, Facebook, WordPress and MoveableType. You can create new posts, moderate comments, schedule when posts go out and push the same content across to multiple networks at once.
The organizational features are great, but the features that have the most potential are the real-time analytics. We’ve discussed measuring social media ROI before and as we said then, finding trends and tracking them back to their point of origin is the key to measuring ROI.
While analytics aren’t going to do that for you, if you can get a real-time measurement of traffic, discussion points and comments as they relate to various social media campaigns — and if you can add in identifiers to track that data to either a transaction or other measurable goal — taking control of social media ROI becomes much less difficult.
How does your business manage its social network presence? Let us know!