Nov 20, 2010

By the Numbers: Facebook vs. Zynga


Facebook and Zynga, two of the largest social web companies, have been at odds recently. Zynga is one of the biggest buyers of advertising on Facebook, and without Facebook, Zynga would struggle to grow.
In other words, the two can’t live without each other. But cooler heads have prevailed and they’ve now settled their differences and inked a 5-year truce. We’ve put together a graphic that lays out the details of their codependency.
Update: Please note that this corrects an earlier version in which the use of Facebook Credits for games was described as “exclusive;” it was not. It also corrects the month in which Facebook removed third-party notifications for Farmville.
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