Dec 13, 2009

Consumer Profile Tool (now with 2009 data)

Features of this profile:
  • For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.
  • Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
  • The white marks indicate the same percentages for the whole population of the country selected.
  • The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
  • The message "No data available" appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to "Not specified".