Showing posts with label behaviour. Show all posts
Showing posts with label behaviour. Show all posts

Nov 27, 2010

When your Relationship Will End

Have you ever wondered when people break up? Look at the graph below.

I watched a TED talk the other day from David McCandless called “The beauty of data visualizations“. It was quite amazing and included lots of different datasets. One of them was about Facebook and breakups. David and his team scanned over 10 000 status-updates and set out to learn more about when people broke up. This is what they learned:
  • A big peak right before Spring Break
  • Most breakups are announced on Mondays
  • People like to start the summer being single
  • A big peak right before Christmas
  • The lowest day throughout the whole year is Christmas Day (thank God)
I never stop being amazed about how much Facebook can actually teach us about human behavior. When everything is being digitalized and searchable, some really interesting stuff appears

Aug 13, 2010

Email, portals stay ahead of social networking—at least on mobile devices

AUGUST 13, 2010

Social networking has become such a staple of online activity in the US that, according to Nielsen, internet users spent more time on social networking sites and blogs than doing any other activity in June 2010. Games, which came in second, took up less than half as much time.
On the mobile internet, however, more traditional activities still reign. Email dominated the mobile picture even more strongly than social networking did the desktop: If all time spent on the mobile web was condensed into a single hour, US internet users would have spent 25 minutes in June checking email. Portals would have received another 7 minutes, with social networks not far behind.

Time Spent* on Mobile Internet Activities by US Internet Users, June 2010 (mins:secs)

Nielsen reported that social networking has been closing the gap in time spent on the mobile internet, gaining share since last year as portals dropped in importance over the same period.
But email remains one of the most popular mobile internet activities not just by time spent but also by penetration. According to the Pew Internet & American Life Project, 34% of all US mobile subscribers used email on their phone in May 2010, compared with 23% who used a social networking site.
comScore also reported mobile email usage via a browser ahead of social networking. That research found search had the highest penetration of any mobile browsing activity, but search is less time-intensive than email or social sites.

Leading Categories for Mobile Browsing Among US Mobile Subscribers, Mar 2010 (% of total mobile subscribers)

Social should continue to make gains in the mobile realm, however. comScore reported it was the fastest-growing mobile internet activity between 2009 and 2010, rising 80% in usage, while email grew more slowly. Bridge Ratings predicted in June that mobile social networking would grow twice as quickly as email during the next 12 months.
The growing penetration of smartphones will be a key factor in increased mobile social networking. According to comScore, 53% of smartphone users participated in social networking activities on the go, compared with just 11% of feature phone owners.
Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today.
Check out today’s other article, “Strategies to Help Retailers Prep for Holiday Success.”

Aug 6, 2010

Social Shopping Draws Teens

AUGUST 5, 2010

Teen girls seek peer feedback


 In 2009, nearly half of all teen internet users bought goods such as apparel, books and music online, according to the Pew Internet & American Life Project.
This represents a 17-percentage-point increase in penetration over 2000. An even higher percentage would have made such purchases had they more spending money and access to a credit card.
“Several payment alternatives like debit cards and student accounts not only enable teens to buy on the web but also let parents set spending limits and monitor payment activity,” said Jeffrey Grau, eMarketer senior analyst and author of the new report “Marketing Online to Teens: Girls Shop with a Social Twist.” “Yet rather than offer these options, many retailers seem content to drive online teenagers to their physical stores.”

US Teen Internet Users Who Buy Online, 2000-2009 (% of respondents)

When it comes to what teens buy online and offline, the largest spending category by far is fashion—consisting of clothing (taking 22% of total teen spending), accessories (11%) and footwear (9%). Fashion represented 43% of North American respondents’ spending plans in spring 2010, Piper Jaffray reported in its 19th semiannual survey of teens.

Teen Spending in North America*, by Category, March 2010 (% of total)

Fashion translates into social shopping for many teens—especially girls—who frequently seek approval from close friends or siblings about considered purchases. Retailers that use innovative tools to bring that experience online will do best at attracting teen customers.
“New online tools are emerging that mimic the way teens like to shop in stores,” said Grau. “Some enable teens to shop online and instantly get feedback from peers about a considered purchase. Other help teens mix and match fashion outfits. Online retailers that are seriously interested in building their teen customer base should put these tools high on their list of web development priorities.”


The full report, “Marketing Online to Teens: Girls Shop with a Social Twist,” also answers these key questions:

  • What percentage of teen internet users buy online, and what prevents more from doing so?
  • How do teens use social media to get product tips and purchase advice?
  • What do teens expect from the retailers they do business with?
  • How do retailers market effectively to teens on social media?
To purchase the report, click here. Total Access clients, log in and view the report now

Apr 7, 2010

Social Networking Habits Vary Considerably Across Asia-Pacific Markets

Philippines Exhibits Highest Social Networking Engagement 

Facebook Competes with Local Brands for Title of Top Social Network
Singapore, April 7, 2010– comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its latest report on social networking activity in the Asia-Pacific region (excluding China) based on data from its World Metrix service. The study found that 50.8 percent of the total online population in the Asia-Pacific region visited a social networking site in February 2010, reaching a total of 240.3 million visitors. Facebook.com ranked as the top social network across the majority of individual markets in the region, while competing brands commanded the top position in certain markets, including Orkut in India, Mixi.jp in Japan, CyWorld in South Korea and Wretch.cc in Taiwan.
“While social networking continues to be one of the most popular and fastest growing Web activities in the world, its dynamics in the Asia-Pacific region exhibit significantly more individual market differentiation than in other global regions,” said Will Hodgman, comScore executive vice president for Asia Pacific. “In some markets, such as the Philippines, Australia and Indonesia, social networking is one of the most popular Web activities reaching nearly 90 percent of the entire Internet population, while other markets report less PC-based social networking penetration, which can often be attributed to the high propensity to engage in social networking via mobile devices in these markets.”
Social Networking Penetration Highest in Philippines, Australia and Indonesia
In February 2010, Internet users in the Asia-Pacific region averaged 2.5 hours on social networking sites during the month and visited the category an average of 15 times. Across markets, the Philippines showed the highest penetration of social networking usage with more than 90 percent of its entire Web population visiting a social networking site during the month, followed by Australia (89.6 percent penetration) and Indonesia (88.6 percent penetration).
Social networkers in the Philippines also showed the highest level of engagement on social networking sites averaging 5.5 hours per visitor in February, with visitors frequenting the social networking category an average of 26 times during the month. Strong engagement was also exhibited by Internet users in Indonesia (5.4 hours per visitor and 22 visits per visitor), Australia (3.8 hours per visitor and 20 visits per visitor) and Malaysia (nearly 3.8 hours per visitor and 22 visits per visitor).

Social Networking Reach and Engagement in Asia Pacific Markets
February 2010
Total Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore World Metrix
  Social Networking
% Reach Average Minutes per Visitor Average Visits per Visitor
Asia Pacific 50.8 148.9 15.1
Philippines 90.3 332.2 26.3
Australia 89.6 228.0 20.9
Indonesia 88.6 324.4 22.6
Malaysia 84.7 226.0 22.3
Singapore 83.7 220.9 22.1
New Zealand 81.2 217.5 20.3
Taiwan 75.9 131.3 18.3
Hong Kong 75.4 223.3 25.4
India 68.5 130.1 13.0
South Korea 63.5 131.4 16.0
Vietnam 46.1 49.5 7.2
Japan 42.3 120.5 14.0

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Facebook Assumes Top Position in Majority of Asia Pacific Markets
An analysis of top social networks in each of the Asia-Pacific markets included in this report revealed various brand preferences across markets. Facebook.com was the social networking leader in eight of the markets – Philippines, Australia, Indonesia, Malaysia, Singapore, New Zealand, Hong Kong and Vietnam – while in other countries competing brands captured the top position. Local players led in Japan (Mixi.jp) and South Korea (CyWorld), while Google-owned Orkut ranked as the top social networking site in India and Yahoo!’s Wretch.cc led in Taiwan.

Top Social Network in Individual Asia Pacific Markets by Percent Reach of Web Population
February 2010
Total Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore World Metrix
  Top Social Network in Market % Reach of Web Population
Asia Pacific Facebook.com 14.9%
Philippines Facebook.com 84.5%
Australia Facebook.com 69.4%
Indonesia Facebook.com 84.9%
Malaysia Facebook.com 77.5%
Singapore Facebook.com 72.1%
New Zealand Facebook.com 63.6%
Taiwan Wretch.cc 62.5%
Hong Kong Facebook.com 62.6%
India Orkut 46.8%
South Korea CyWorld 54.2%
Vietnam Facebook.com 18.4%
Japan Mixi.jp 18.9%

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Mar 31, 2010

The Democrats Are Doomed, or How A ‘Big Tent’ Can Be Too Big

March 30th, 2010 by Christian

Time and again in American politics, Republicans have voted as a unit to frustrate our disorganized Democratic majority. No matter what's on the table, a few Democrats will peel away from the party core; meanwhile, all Republicans will somehow manage to stay on-message.
Thus, they caucus block us.
. . .
Articles noting this phenomenon anecdotally appear all the time, and despite the recent hopeful spate of Democratic victories, the fact that Republicans form an exceptionally effective opposition party is undeniable. Today, we're going to perform a data-driven investigation of this—and discover some fascinating things about the American electorate along the way. Our data set for this post is 172,853 people.
A Picture Of Our Political Evolution
I should start off by pointing out that the Left/Right political framework we're usually handed is insufficient for a real discussion, because political identity isn't one-dimensional. For example, many Libertarians have Left-leaning ideas about social policy, and Right-leaning ideas about personal property. Where do they fit on a single ideological line?
There are many methods of looking at the political spectrum, but the best way I've come across is to hold social politics and economic politics separate, and measure a person's views on each in terms of permissiveness vs. restrictiveness on a 2-dimensional plane. Like so:
As you can see, I've superimposed some 'party' labels, to add some real-world context. One could quibble with the names I've chosen, but I feel that, in a broad sense, they fit: Democrats have a permissive social outlook and believe in restricting the financial sector (through regulation); Republicans essentially believe the reverse. In their corner, Libertarians would like to end restrictions across the board, and, down in the lower right, we have people who prefer that all aspects of life be guided by some authority: religion, the government, whatever.
. . .
Now, with the definitions out of the way, we can get to some information. We'll begin with the most basic measurement: people's economic and social values. Because our data set is so comprehensive, we can even measure the change in these values with age.
Politics is a big part of dating, and we've gleaned this post's data from OkCupid's question database. Our sample size today is 172,860 people.
These lines contain a neat little story:
  • Both socially and economically, teenagers prefer an anything-goes type situation.
  • But as these teenagers grow up a bit and enter the job market, they quickly develop progressive economic ideas: perhaps a bit of "levelling" seems pretty good when you're staring up the professional ladder from the bottom rung. Meanwhile, their youthful live-and-let-live social philosophy begins to fade.
  • In their late 20s, they start making real money. Economic progressivism goes out the window, preferably out the window of a building with a doorman. As the adult mind turns to more material matters, social views don't change that much.
  • Finally, after the mid-40s, retirement looms. Our former teenagers check their collective 401(k)s and think, you know what, let's all get checks from the government. Social views take a hard turn for the more restrictive. At the end of the journey, economic and social views are again in agreement—only this time on the other side of the philosophical line!
Anyhow, these numbers really come alive when we take the next intellectual step and plot social and economic beliefs together as an ordered pair. So doing, we can get a picture of how the the average total political outlook evolves over time.
Now, with this picture in hand, we can go a step further with our data. The American two-party system creates an interesting mathematical situation: we can bisect our political planea two-party system allows us to bisect the political plane and see which party more closely reflects a given age group's ideology simply by asking which side of the line the group lands on. People sitting in the upper right half should vote, in theory, for Democrats. People in the lower left, for Republicans. Like so:
The Implication of Our Two-Party System
But of course this line assumes that social and economic values are equally important to a person and that his or her priorities don't change as time goes by. Obviously, neither is the case in the real world. So let's see exactly how those values change and do even more with our graph.
Digging deeper into OkCupid's matching database, we find the following new information on people's political priorities:
The way this data bears on our political plane is mathematically cool, but arctan(x) really has no place in a political discussion (except in Flatland!), so I'll just summarize bya change in political priorities causes our
dividing line to rotate
saying a shift towards either social or economic issues causes our Democrat/Republican dividing line to rotate about the center of our political plane. Here's exactly how it happens; this timeline is basically the sum of all the information we have shown so far. Use the slider to step through time.
The Effects Of Changing Political Priorities
age
From this animation, we can consolidate all that we've learned about each group into a single plot. The blue dots are the ages likely to vote Democratic, the red are the Republican ones. In case you're keeping score, there are 21 blue dots and 22 red ones.
People's Ultimate Political Tendencies
This detailed portrait of the electorate jives well with the actual exit poll numbers from the last few Presidential elections. The New York Times has collected this data and present it very well, if you have time to take a look. Here's the part that concerns us:
To wind up this section, I'd like to take one last look at our political plane, with a final set of overlays that I think are most illuminating:
The polygons I've drawn over the dots are called convex hulls; they are a geometric way to measure the spread of a set of points. In this case, the hulls tell us the size of the ideological/age base of our political party.
As you can see, the Democrat's base is much larger. And the range of political values it encompasses is vast. Here's party-to-party comparison in tablet form, for easy digestion:
Unlike in many things, size here is a liability. Yes, a political party that's this wide-open is probably a more intellectually stimulating organizationideological size is a liability to be a part of, and it has a lot more potential power. But bigger base is also just that many more competing viewpoints Democratic politicians must cater to and that many more different viewpoints in play among the actual elected officials themselves.
Also, well over half of the Democratic party's hull lies outside of its upper-right-hand ideological home, implying that you've got many groups of people who might tend Democratic, but who have disagreements with the party on particular issues and could defect, should the slant of the party or the country tilt the wrong way. On the other hand, the Republicans are concentrated in the lower-left-hand corner. This red cluster has multiple, apparently self-reinforcing, reasons to vote with their party, giving the Republicans both a more fervent power base and a little more ideological wiggle-room along either the social or economic axis.
So when you read about the thousands of Catholic nuns who recently came out in favor of health care reform, it's easy to get excited about being a Democrat. But do you think those same people will side with us on things like gay marriage? Or abortion rights? Hull no!
. . .
That's the crux of the problem: Republicans cohere, Democrats don't. After the above mathematical dissection of the political plane, let's take our conclusion in hand and see how it plays with other dating data we have.
Issues, Matching, and Politics
This whole Republican/Democrat situation reminds me (as it surely reminds you) I think of Mamluks sometimesof when Napoleon and his few French divisions dispersed the vast Mamluk horde by the banks of the Nile. Like an army, a political party must be coherent and disciplined to be effective, and these qualities alone can carry the day, even against greater numbers.
Let's look at ideological distributions on a few hot-button issues and see how the Democrats are spread out and exposed. We'll start with views on abortion. This chart shows the opinions of social conservatives and social liberals. Everything is as you'd expect: liberals are pro-choice; conservatives pro-life.
Now let's look at how economic liberals and conservatives view abortion:
Again, the conservatives are strongly pro-life. But the economic liberals have widely distributed views. A solid portion of the Democratic economic base actually sides with Republicans on this issue. It's those nuns again!
While the two conservative curves are nearly congruent, the liberals ones are totally different. The takeaway, the Republican advantage, is this: economic conservatives and social conservatives agree, while the liberal halves of these spectra don't. Furthermore, the purple overlap—in a sense "the swing vote"—is largely on the conservative side!
We see same pattern repeated again and again. Here, for example, is a look at the 'Gay Marriage' issue:
. . .
Finally, I want to wrap up this burrito with a look at OkCupid's specialty: matching people up.
Below are two matrices, showing person-to-person match percentages. These numbers are a measure of how well two people get along. We've used them to facilitate over 100,000 marriages in the last few years; their accuracy is well-tested. Match percentages range from 100 (awesome) to 0 (terrible), and the site average is 61.
We excluded explicitly political questions, ran numbers for the different ideologies, and found these patterns, which I'll leave you with:
As you can see, conservatives of both stripes get along with each other better than liberals do with themselves, even on non-political issues. We calculate match percentage by posing a series of questions to our users. Just to give you a sense of what these questions are like, here are the top three most important (by user vote):
1. If you had to name your greatest motivation in life so far, what would it be?
  • Love
  • Wealth
  • Expression
  • Knowledge
2. Which makes for a better relationship?
  • Passion
  • Dedication
3. Are you happy with your life?
  • Yes
  • No
I find groupthink frightening. But that fact that Democrats can't get together on some multiple-choice Q & A, speaks volumes about why they struggle with the infinite possibilities of government.

Mar 19, 2010

Social Media Pays: People More Likely to Buy from Brands they Follow

WEDNESDAY, MARCH 17TH, 2010 BY JORDAN MCCOLLUM

A new study from market research firm Chadwick Martin Bailey and iModerate Research Technologies shows that social media might actually pay off—in real dollars in addition to the traditional branding and influence lift. The survey of over 1500 consumers showed that they were more likely to buy from and recommend brands they follow on Twitter and Facebook.
51% of those surveyed said they were more likely to buy from a brand after following them on Facebook; 67% said they were more likely to buy after following on Twitter. Brands also got a boost in recommendations: 60% of Facebook fans and 79% of Twitter followers were more likely to recommend a brand to their friends.
This is only natural, says eConsultancy:
The most popular reason people follow brands in social media is to receive discounts. But there were also many people who responded that they follow as a customer of the brand and to show their support of it. On Twitter, that reason was less popular. Only 2% of respondents followed a brand to show their support. More often, they are looking for discounts, new information and exclusive content.
That makes a lot of sense, as Facebook’s fan ability is more geared toward letting users express their appreciation for something.
And here’s our grain of salt: this is a survey. This only shows what people think they’re doing. It may be that people don’t want to admit they’re only following Nike to look cool. However, with questions like these, I’d assume there’s at least a little boost for the brands in terms of dollars and recommendations.
What do you think? Are these people accurately reporting their spending and recommendations?

Feb 5, 2010

61% of mobile online page views are to social networking sites


A new mobile metrics company called GroundTruth has just posted a statistic on their blog showing that well over half (61%) of mobile online page views are to social networking sites. While anecdotally I've noticed that most of the people I see pecking away at their phone's keyboard are doing so on Facebookor Twitter, GroundTruth is including a number of lesser-known social networking sites in this number.

The point of GroundTruth's post seems to be that mobile users have distinctly different browsing habits than regular web users, but isn't that fairly obvious? In a mobile context people are just snacking on info, or posting a quick update. You typically don't do a lot of research on your mobile device.
Surely this information is interesting to advertisers, who need to find new and better ways to reach their target audiences. Mobile eyeballs are still eyeballs, so maybe this is a good sign for the longevity and financial viability of social networking sites.

Jan 28, 2010

Social Technographics: Conversationalists get onto the ladder

by Josh Bernoff
Two and a half years ago, Charlene Li and I introduced Social Technographics, a way to analyze your market's social technology behavior. Social Technographics was carefully constructed, not as a segmentation, but as a profile (that is, the groups overlap). That's because the actual data told me that people participate in multiple behaviors, and not everyone at a higher level on the ladder actually does everything in the lower rungs.
Well, it worked. Despite the rapid pace of technology adoption, the rungs on the ladder have shown steady growth, with some (like Joiners) growing faster than others (like Creators). We have analyzed data for 13 countries, for business buyers, and even for voters. My colleagues and I have done profiles for over a hundred clients, profiling Walmart shoppers, non-profit donors, and doctors.
In all that time, only one thing has been bugging me: there was no place for Twitter.
We fixed that today.
Social Techno Ladder Mark 2

As you can see from the graphic, we added a new rung, "Conversationalists". Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually more prevalent than tweeting). And second, we include only people who update at least weekly, since anything less than this isn't much of a conversation.
Conversationalists intrigue me. They're 56% female, more than any other group in the ladder. While they're among the youngest of the groups, 70% are still 30 and up.
The data from this survey continues the trends from the last two years -- Spectators are maxing out at around 70%, Joiners are still growing rapidly, and Creators are still growing slowly.
As in any social environment, people have found lots of uses for this data, some of which make sense to me, and some which don't. Here are three ways you can use it:
1. Convince your boss this stuff is for real, and that if you haven't jumped on it, you're late.
2. Profile your customer base, and see what they're ready for, before planning a project to reach out to them. (After all, People is the first step in the POST process.)
3. Segment your audience; build different strategies for different segments. (Social is so prevalent now that a single approach for your company is probably too broad.)
How will you use it?
Note: For Forrester clients, full access to the research is available here.

Jan 10, 2010

100 Years of Consumer Spending


I really don’t like area charts much. They should at least show the beginning and ending percentages for each section. I’m a little surprised food has declined so much.

Jan 8, 2010

What’s Your Online Content Worth? Global Consumers Say: It Depends

January 5, 2010

Across countries, demographics and content types, consumers have diverse attitudes about paying for content online.
Nic Covey, Director of Cross-Platform Insights, The Nielsen Company
The big question in the new Internet decade is whether consumers will pay for content online.  It turns out that millions of global consumers are, in fact, willing to pay up… but not for everything.  For example, consumers are three times as likely to pay for online music than for a blog.
Consumers weigh in
Nielsen recently conducted a global survey of more than 27,000 consumers in 54 countries to examine attitudes about paying for online content and to determine which content types consumers were most willing to support financially.  The findings show that many consumers are willing to pay for online content or are open to increased advertising to pick up the costs, but attitudes vary greatly by geography, demographics and content type.
Paying for (perceived) quality
Consumers show a higher propensity to pay for music, movies, games and professionally produced video than for podcasts, blogs or consumer generated video.  This validates the notion that consumers globally still place more value on content produced by “professionals” than by other consumers.  Likewise, they are more inclined to spend money on what they already pay for, rather than on what they currently get for free.
Percent of global online consumers who have paid OR would consider paying for various types of content online – Fall 2009
Content
Music57%
Theatrical movies57%
Games51%
Professional produced video (including current television shows)50%
Magazines49%
Newspapers42%
Internet-only news sources36%
Radio (Music)32%
Podcasts28%
Social communities28%
Radio (News/Talk)26%
Consumer-generated video24%
Blogs20%
Source: The Nielsen Company.  n=27,548
While it may seem obvious that consumers are more willing to pay for professional content than amateur, the reality shouldn’t be taken for granted: to consumers, not all content is created equal.
Bring on the ads (in the Middle East, at least)
Overall willingness to pay for online content may surprise some, but more surprising yet is the extent to which consumers in some markets are still open to more advertising.  Nearly half (47%) of global respondents said they would put up with more ads to subsidize free content, but that willingness swings by market.

While 57% of respondents in the Middle East, Africa and Pakistan are open to the more advertising – as are 55% of those in Asia Pacific – just 40% of North America respondents and 39% of European respondents agree.
Later this month we’ll release the broader findings of this study.  The paper will reveal many of the regional, demographic and content nuances of willingness to pay for online content.  The key takeaway is this: across geographies, demographics and content types, consumers think very differently about how they’ll pay for content.  Accordingly, monetization models will have to be flexible – there will have to be more, not fewer, options to supporting the cost of content.
Predictions

  • The future of monetization will include a much broader range of revenue models than exist today
  • Good and useful content will always find patrons.
A timely conversation
On Friday, January 8, at the International Consumer Electronics Show (CES) in Las Vegas, I’ll join a panel of colleagues to discuss “Predictions and Opportunities for Media Monetization.” CES is an appropriate place to have this conversation: there we’ll see the latest tech gadgets that will offer consumers even more anytime, anywhere access to both free, and paid content.

Dec 13, 2009

Consumer Profile Tool (now with 2009 data)




Features of this profile:
  • For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.
  • Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
  • The white marks indicate the same percentages for the whole population of the country selected.
  • The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
  • The message "No data available" appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to "Not specified".