Top U.S. Web Brands and Site Usage: December 2009

January 14, 2010

The Nielsen Company today reported December 2009 data for the Top Parent Companies/Divisions and Top Web Brands, as well as average Internet usage.

Top 10 Parent Companies/Divisions for December 2009 (U.S., Home and Work)
Rank	Parent	Unique Audience (000)	Time Per Person (hh:mm:ss)
1	Google	155,683	2:21:53
2	Microsoft	135,876	2:03:01
3	Yahoo!	130,229	2:56:27
4	Facebook	109,905	6:24:17
5	AOL LLC	88,347	2:25:09
6	News Corp. Online	80,152	1:18:15
7	Amazon	74,428	0:35:26
8	InterActiveCorp	71,564	0:15:44
9	eBay	67,979	1:23:31
10	Apple Computer	63,825	1:27:45
Source: The Nielsen Company

Example:  The data indicates that 63.8 million home and work Internet users visited at least one of the Apple Computer-owned sites or launched an Apple Computer-owned application during the month, and each person spent, on average, a total of 1 hour, 27 minutes and 45 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Top 10 Web Brands for December 2009 (U.S., Home and Work)
Rank	Brand	Unique Audience (000)	Time Per Person (hh:mm:ss)
1	Google	146,700	1:40:55
2	Yahoo!	129,032	2:56:35
3	Facebook	109,905	6:24:17
4	MSN/WindowsLive/Bing	108,174	1:56:43
5	YouTube	92,510	1:09:38
6	Microsoft	91,366	0:44:39
7	AOL Media Network	88,347	2:25:09
8	Amazon	66,472	0:33:37
9	Apple	63,825	1:27:45
10	Fox Interactive Media	61,518	1:31:50
Source: The Nielsen Company

Average U.S. Internet Usage, Combined Home & Work, Month of December 2009
Metrics	Dec-09
Sessions/Visits per Person	51
Domains Visited per Person	83
Web Pages per Person	2,614
PC Time per Person	64:09:12
Duration of a Web Page Viewed	0:00:56
Active Digital Media Universe	195,738,178
Current Digital Media Universe Estimate	234,802,000
Source: The Nielsen Company