Mar 19, 2010

PUMA’s Valentines Day Viral

Written by Daan Jansonius on February 10th, 2010

It’s February and all you love birds out there know what that means – yup, Valentines Day is coming soon! Not being the most romantically inclined person it’s a day like any other to me.
But from a marketing point of view it is always interesting to keep an eye out to see what the big brands are doing. And this year PUMA have come up trumps with their Hardchoruscampaign.
Their Youtube profile says: “They want to be in your arms.You want to be in the stands. What do you do when Valentines Day falls on game day?”
Well, obviously you sent them a video of a group of Danny Dyer wannabees singing Savage Garden’s Truly Madly Deeply
Of course the campaign also enables you to be truly romantic and be a modern day Romeo by wishing  the love of your life a  a happy Valentinesday by sending this video as an e-card via either Facebook or e-mail. Chicks dig that stuff ;)
So far the video has amassed just over 35,000 views – but expect that number to start growing rapidly as we get nearer to the 14th and your friends realise they haven’t bought their girlfriend a present.