Facebook and YouTube are displacing rivals and taking over the social web, according to data we’ve just received from comScore.
In addition to showing massive and continued traffic growth throughout 2009 and the beginning of 2010, Facebook and YouTube (
) continued to capture the highest volume of social web traffic. Twitter (
) also garnered a ton of mainstream attention, helping the company increase the number of visitors to its site by fivefold over the course of the year.
Taking a look at the unique visitors charts, we see the widespread migration from MySpace () to Facebook even more clearly. As of March 2010, Facebook traffic made up 41% of all traffic on a list of popular social destinations. MySpace was in second place, capturing around 24% of traffic. Gmail () had 15%, and Twitter had 8%. However, during the same period in 2009, MySpace was in the lead with 38% of site visits over Facebook’s 33%.
While Gmail continues to show slow year-over-year growth and sites such as LinkedIn () and Twitter experienced exponential gains over the course of the past 12 months, MySpace’s traffic has been completely stagnant. Facebook, on the other hand, has exhibited strong growth and high volumes of traffic. Take a look at the difference between site traffic in March 2009 and March 2010 for these social sites:
comScore is an acknowledged leader in digital analytics and intelligence. comScore’s data for this post are based on a hybrid of site analytics and audience measurement for U.S. users at home, work and school.
